THE TOOLKIT
Teeing It Up

Altercasting introduces what you’re about to say. It is our way of Teeing Up your message, as in teeing up your golf ball. Altercasting gets the listener ready, or puts a “cast” on your message. Is it a good thing to do? Well, that depends. Here are some examples:

NEGATIVE	NEUTRAL	POSITIVE
Answering Questions	Answering Questions	Answering Questions
“I really haven’t thought about that question, but I guess I could answer it in two ways.”	“There are two answers to your question.”	“That is a good question, and there are two ways to answer it.”
Staff Update	Staff Update	Staff Update
“I don’t have good news, but let me say this about our projects.”	“I have three projects I’d like to discuss.”	“We had a great brainstorming session last week, and these are the three projects that emerged.”
Advocating	Advocating	Advocating
“I really haven’t researched this, but let me tell you what we have done so far.”	“The plan is plausible for three reasons.”	“The new plan is a revolutionary idea for three major reasons.”